Leadership Style

In his book Onward: How Starbucks Fought for Its Life without Losing Its Soul Howard Schultz the former, and once again current, CEO of Starbucks lays out these points about leadership…

  • “Grow with discipline.
  • Balance intuition with rigor.
  • Innovate around the core.
  • Don’t embrace the status quo.
  • Find new ways to see.
  • Never expect a silver bullet.
  • Get your hands dirty.
  • Listen with empathy and overcommunicate with transparency.
  • Tell your story, refusing to let others define you.
  • Use authentic experiences to inspire.
  • Stick to your values, they are your foundation.
  • Hold people accountable, but give them the tools to succeed.
  • Make the tough choices; it’s how you execute that counts.
  • Be decisive in times of crisis.
  • Be nimble.
  • Find truth in trials and lessons in mistakes.
  • Be responsible for what you see, hear, and do.
  • Believe.”

In this Forbes article, Kristi Hedges talks about why she’s “stalking” Howard Schultz… because of the lessons in leadership that she is learning.  And, how it is possible to incorporate personal values into a leadership style that challenges people to give their best and to look to the larger community that their business exists within.

The following quotes from Howard Schultz’ books, showcase more about his philosophy and leadership style.

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.”
― Onward: How Starbucks Fought for Its Life without Losing Its Soul

“For more than three decades, coffee has captured my imagination because it is a beverage about individuals as well as community. A Rwandan farmer. Eighty roast masters at six Starbucks plants on two continents. Thousands of baristas in 54 countries. Like a symphony, coffee’s power rests in the hands of a few individuals who orchestrate its appeal. So much can go wrong during the journey from soil to cup that when everything goes right, it is nothing short of brilliant! After all, coffee doesn’t lie. It can’t. Every sip is proof of the artistry — technical as well as human — that went into its creation.”
― Onward: How Starbucks Fought for Its Life without Losing Its Soul

Personal values will always come through in your leadership style.  Recognize who you are and bring that through and embrace it in how you lead — your passion and your message will come through.

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